Alacrity Branding

This document explains how to use the Alacrity logo on our media and documents.

Main Logo Variations

We have a bumch of parameters that affect how the logo renders

• Type: full/img controls if the logo contains text below or just the image.
• Background: bg/trs controls the background. Normal background is white, trs background is fully transparent.
• Border: brdl (borderless - text and icon end at the image edge) / brd (border). The border option adds some padding on all directions. If the image has border and both background, the background has a round shape with transparent corners.
• Size: All variations come in a few resolutions and vectorial option. Across all other parameters, the height is defined by the size, and the width may vary, especially for borderless logos.
  • Sizes are: SVG, 200px, 300px, 500px, 700px, 1000px, 2000px, 4000px.
  • Default (missing size in filename) is 1000px high.

To download one of the images below, click the resolution you want to open in a new tab, and right click -> Save Image As.
It is also very advisable to insert the images as links on this wiki. Right click -> Copy Clean Link.

Logo Variants

Vector	4000px	2000px	Default 1000px
700px	500px	300px	200px

Filename: logo-full-bg-brd.svg / logo-full-bg-brd.png / logo-full-bg-brd-{4000,2000,1000,700,500,300,200}.png

Vector	4000px	2000px	Default 1000px
700px	500px	300px	200px

Filename: logo-img-bg-brd.svg / logo-img-bg-brd.png / logo-img-bg-brd-{4000,2000,1000,700,500,300,200}.png

Vector	4000px	2000px	Default 1000px
700px	500px	300px	200px

Filename: logo-full-trs-brd.svg / logo-full-trs-brd.png / logo-full-trs-brd-{4000,2000,1000,700,500,300,200}.png

Vector	4000px	2000px	Default 1000px
700px	500px	300px	200px

Filename: logo-full-trs-brdl.svg / logo-full-trs-brdl.png / logo-full-trs-brdl-{4000,2000,1000,700,500,300,200}.png

Vector	4000px	2000px	Default 1000px
700px	500px	300px	200px

Filename: logo-img-trs-brdl.svg / logo-img-trs-brdl.png / logo-img-trs-brdl-{4000,2000,1000,700,500,300,200}.png

Vector	4000px	2000px	Default 1000px
700px	500px	300px	200px

Filename: logo-img-trs-brd.svg / logo-img-trs-brd.png / logo-img-trs-brd-{4000,2000,1000,700,500,300,200}.png

Vector	4000px	2000px	Default 1000px
700px	500px	300px	200px

Filename: logo-img-bg-brdl.svg / logo-img-bg-brdl.png / logo-img-bg-brdl-{4000,2000,1000,700,500,300,200}.png

Vector	4000px	2000px	Default 1000px
700px	500px	300px	200px

Filename: logo-full-bg-brdl.svg / logo-full-bg-brdl.png / logo-full-bg-brdl-{4000,2000,1000,700,500,300,200}.png

Application Logos

These logos are intended for use in digital applications only and should not be used in print materials.

logo-a-trs.svg / logo-a-trs.png / logo-a-trs-{4000,2000,1000,700,500,300,200}.png	logo-t-trs.svg / logo-t-trs.png / logo-t-trs-{4000,2000,1000,700,500,300,200}.png

Favicons

Favicons are generated from four SVG sources at sizes 256, 128, 64, 48, 32, and 16px and packaged as multi-resolution .ico files:

Because favicons are almost always expected to be square, the source images are padded to achieve 1:1 proportions.

Embedding in applications:

<!-- Default favicon -->
<link rel="icon" type="image/x-icon" href="https://wiki.alacrity.ro/branding/favicon.ico">

<!-- Variant -->
<link rel="icon" type="image/x-icon" href="https://wiki.alacrity.ro/branding/logo-img-bg-brd.ico">

Colors

Light Theme (Alacrity Light)

Complete font

Working on creating a complete font. Characters will be created as SVG and converted to a bicolor WOFF2.